Lorri Hofer calls Berlin home with her Bavarian husband, kiddos, kitten and cheeky garden fox. She’s been tinkering in the design, research and innovation fields for 15 years, working for agencies in Philadelphia, New York, London, Vienna and Berlin.

Lorri’s passion is using strategy, creativity and empathy to solve real-world business and people challenges. She founded visual matters to share the positive impact visual thinking and creative strategy can have on organisations for good.

Lorri holds a Master’s degree in Design Strategy & Innovation and Bachelor of Science in Graphic Design. She's a trained artist/dancer and Lego® Serious Play facilitator. She is currently in the process of completing her Expressive Arts Coaching certification.

Lorri has worked with global giants and startups like: HelloFresh, OLX Group, P&G, Midge Medical, Kerrygold Ornua, Merck, and Philadelphia Ballet.